Post by account_disabled on Mar 11, 2024 21:58:55 GMT -6
Sustainability, paying special attention to the communities where it operates. At expok we have taken on the task of talking with some leaders of companies that carry out corporate social responsibility (csr) practices in mexico, among them grupo modelo stands out. In recent days, our general director edgar Spain Mobile Number List lópez, engaged in a virtual chat with fernando morales, director of reputation and communication of grupo modelo , in which a dialogue was generated about responsible strategies in support of the health emergency. If you want to see the full interview you can click on the following video or continue reading the article! Grupo modelo's resilient posture in the face of covid-19 in the interview, fernando morales assured that what we are experiencing are times of uncertainty, however, he believes that companies can unite through their csr to create support actions aimed at the communities and people who need it most.
Grupo modelo is a company owned and supported by ab-inbev – a multinational company considered the largest beer manufacturer – therefore, it has created initiatives that are committed to resilience, that is, the capacity that will help us adapt to the change of a easier way once we overcome the crisis. For the mexican brewery, entering a state of emergency does not mean stopping doing things; on the contrary, the group activated its state of collaboration, organization and coordination in all its departments, thus creating measurable results full of csr. In all corporate areas we have always acted in a united manner and work in a coordinated manner 365 days a year. We responded immediately to the issue of covid-19. Fernando morales, director of reputation and communication at grupo modelo.
Innovation and adaptation: key pieces of grupo modelo innovation for grupo modelo is fundamental, mainly in its operations, and this term goes hand in hand with adaptation. Morales stated that when it comes to a crisis situation like the one caused by covid-19, companies must innovate through technology to create projects that scale and leave a mark on communities. In the case of grupo modelo, it has been able to achieve all its initiatives thanks to innovation, technology and adaptation of its brands. We'll tell you more! Antibacterial gel although it may seem like a very common product, for grupo modelo it is totally innovative, since they were in charge of manufacturing antibacterial gel from the alcohol extracted from their corona cero beer, which ironically is a non-alcoholic drink.